An average of, task-based initiatives are far more efficient in operating buyer engagement, nevertheless the impacts rely on the working platform. If platforms assistance continuous or slim interactions, task-based projects tend to be more effective; on platforms that encourage spot interactions, experiential initiatives are preferable. Three buyer engagement measurements (cognitive, emotional, and behavioral) in turn lead to positive marketing and advertising effects, though in ways that be determined by the systems’ communication faculties (intensity, richness, initiation) and vary across digital versus physical platforms. These results offer obvious guidance for managers regarding how exactly to prepare their particular CE advertising and marketing tasks to benefit both their corporations and their clients. Do stronger connections with clients (customer-company relationships [CCR]) help firms better weather economic crises? To resolve this concern, we study firm performance during the currency markets crashes from the plastic biodegradation two most unfortunate economic crises regarding the last 15 years-the protracted Great Recession crisis (2008-2009) and the shorter but extreme COVID-19 pandemic crisis (2020). Juxtaposing the predominant expected energy theory viewpoint with observed deviations in buyer behavior during crises, we discover that both pre-crash firm-level customer care and consumer respect are absolutely connected with irregular stock returns and lower idiosyncratic danger during market crash, while pre-crash firm-level client problem price negatively affects irregular selleck chemicals stock returns and increases idiosyncratic threat. An average of, we discover that one standard deviation higher CCR is associated with between $0.9billion and $2.4billion in market capitalization on an annualized basis. Significantly, we realize that these results tend to be weaker for corporations with greater share of the market through the COVID-19 crash, however throughout the Great Recession crash. These results are discovered become robust to a variety of alternate model requirements, time periods, sub-samples, accounting for firm techniques during the crises, and endogeneity modifications. Compared to appropriate non-crash times, we also realize that such results tend to be equally strong during the truly amazing Recession crash as well as stronger during the COVID-19 pandemic crash. Causing both the marketing-finance screen literature and the nascent literary works on marketing and advertising during economic crises, implications from the conclusions are offered for researchers, sales concept, and supervisors. An essential managerial challenge is understanding customers’ reactions to stockouts of a desired product-will they stay brand name loyal or change to competing brands? We posit that ındividuals are prone to favor substitutes from the exact same brand name whenever a stockout is unanticipated (vs. expected). This tendency occurs as consumers feel greater negative influence upon encountering an urgent stockout, which leads all of them to select alternatives that provide greater affective price to ameliorate their particular bad thoughts. Considering that the brand is a somewhat affect-rich feature in comparison to typical non-brand characteristics (e.g., price and quantity), consumers facing an urgent stockout are more inclined to pick a same-brand replacement. Five studies illustrate the consequence and offer the process by demonstrating that unexpected stockouts try not to end up in brand name loyalty when non-brand qualities offer higher affective worth compared to the brand name. We further reveal that managers systematically mispredict how consumers’ expectations of stockouts relate to brand loyalty.The web version contains supplementary material offered by 10.1007/s11747-023-00924-8.The revealing economic climate presents a rising technology-enabled socioeconomic system. Offered its troublesome nature, the sharing economy not merely challenges old-fashioned marketing concepts but additionally alters customer norms and thinking regarding usage principles. Whether, when, and how the revealing economy changes consumption continue to be important concerns for managers to analyze. This study examines how sharing experiences impact consumers’ critical self-reflection and profile their intentions to re-engage in sharing practices. With information collected from two surveys and four experiments (including three pretests and one main study), we reveal that consumers’ observed financial utility, personal value, and sustainability potential into the revealing economy influence their intentions to re-engage in sharing practices, hence creating a loyal client base. In addition, consumer reflexivity mediates this impact. We also show that past experience with business-to-consumer revealing techniques moderates the proposed mediating effect. Overall, we demonstrate the disruptive impact associated with revealing economic climate on specific customers with important managerial implications and contributions to marketing theories. This research explored Indonesian prospective teachers’ views on the adjusted (including international socio-scientific problems) and revisited (including local socio-scientific dilemmas) variations Cell Viability associated with the clinical habits of head (SHOM) scale and contrasted their SHOM levels concerning teacher education programs and grades. The sample of this study contained 1298 Indonesian potential instructors attracted from departments of chemistry training, biology education, science knowledge, primary teacher education, and math training.